We collect two types of information about our Website Users: Personally Identifiable Information and Non-Personally Identifiable Information.
Personally Identifiable Information:
Personally Identifiable Information is information that identifies a specific End User. When you engage in certain activities on the Website, such as creating an account, ordering a product or service from us, submitting content and/or posting content in discussion forums, filling out a survey, posting a review, requesting information about our services, applying for a job (collectively, "Identification Activities"), we may ask you to provide certain information about yourself. It is optional for you to engage in an Identification Activity. If you elect to engage in an Identification Activity, however, we may ask you to provide us with certain personal information about yourself, such as your first and last name, your photograph, mailing address (including PIN code), email address, telephone number, date of birth, age and name of your kid(s). When you order products, we may also ask you to provide us with your credit card number, expiration date and authentication codes or related information. Depending on the activity, some of the information we ask you to provide is identified as mandatory and some is identified as voluntary. If you do not provide the mandatory information for a particular activity that requires it, you will not be permitted to engage in that activity.
We use Personally Identifiable Information to provide products to you, enhance the operation of the Website, improve our marketing and promotional efforts, analyse Website use, improve our product offerings, to personalize your experience and to understand how our Users as a group use the services and resources provided on our Site and to provide you a better experience. For example, if you send our customer service an email we may use your comments and feedback to tell others about our services, and may post your comment in our marketing materials or on our Website. Also, if you use our Website to send information or a product to another person, we may store your personal information, and the personal information of any recipient. We may use that other person's contact information to allow him or her to view and accept your gift or to allow the recipient to access the information you sent. We may also use your Personally Identifiable Information to run a promotion, contest, survey, post on or other Site feature and to send Users information they agreed to receive about topics we think will be of interest to them. Further, we may use your email address to respond to your inquiries, questions, and/or other requests. If a User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or User may contact us via our Site. In addition to this, your Personally Identifiable Information may be used to troubleshoot, resolve disputes, accomplish administrative tasks, contact you, enforce our agreements with you, including our Website Terms of Use and this Privacy Policy, comply with applicable law, and cooperate with law enforcement activities.
Non-Personally Identifiable Information:
Non-Personally Identifiable Information is information that does not identify a specific End User. This type of information may include things like the Uniform Resource Locator ("URL") of the website you visited before coming to our Website, the URL of the website you visit after leaving our Website, the type of browser you are using and your Internet Protocol ("IP") address.
We use Non-Personally Identifiable Information to troubleshoot, administer the Website, analyse trends, gather demographic information, comply with applicable law, and cooperate with law enforcement activities.